Environmental Short Film Series
Honda is always seeking innovative ways to reduce our environmental impact. From designing fuel-efficient vehicles to building our products in the most energy-efficient factories, we consider the environment in all aspects of products' life cycle. In our new Environmental Short Film Series, we highlight some remarkable initiatives—dreamed up and developed by Honda associates—that are fulfilling our vision for reducing the company's environmental impact and creating a sustainable future. Keep an eye out for upcoming films in the series, as we'll be releasing new videos throughout the year.
Never Ending Race
In the early 1970s, as unprecedented levels of pollution choked the nation's largest cities, a group of Honda automobile engineers secretly toiled to develop an engine technology that would significantly reduce pollution from automobiles. This new environmental short film, Never Ending Race, tells the story of Honda's industry-leading efforts to reduce vehicle emissions and how its successful technology demonstration for the state of California led to more stringent exhaust emissions standards. This eventually transformed the automobile industry's approach to automobile emission controls and today, as a result, the levels of smog-forming emissions from new vehicles are one-thousandth of what they were in the 1970s levels. This is the third film in the award-winning Honda Environmental Film Series.
Watch the video here.