From Honda's racing spirit and our commitment to Safety for Everyone, to our dedication to environmental leadership and the advanced potential of ASIMO, it is our mission to develop forward-thinking technologies that anticipate and satisfy the needs of people in the future.



"Do Not Imitate." The mandate of Soichiro Honda echoes in the minds and hearts of everyone at Honda. At Honda, we are constantly challenging ourselves to seek out new initiatives and stay at the forefront of innovation.
 
As an organization dedicated to the advancement of mobility, we have always targeted leading-edge technologies. From our racing spirit and our commitment to "Safety for Everyone," to our dedication to environmental leadership and the advanced potential of ASIMO, it is our mission to develop forward-thinking technologies that anticipate and satisfy the needs of people in the future.


The Racing Spirit
Honda's passion for racing translates into better people and better technology, which improves our company and our products.



Honda Quality Soybeans
Honda is a major exporter of premium U.S. soybeans to Japan. High-quality soybeans known as White Pearls are grown by local farmers in Ohio, Indiana and Michigan.



Inside Honda R&D
Honda's history of firsts starts with our unwavering commitment to the development of leading technologies. Get an inside look at our state-of-the-art facilities and learn more about the products of tomorrow.



Academic Outreach Initiatives
Honda's belief in "The Power of Dreams" extends to the deep pool of talent that exists in academic research communities. Honda offers academic initiatives to both university faculty and students designed to enhance collaboration and foster innovation.





ASIMO
A mobility company by definition, Honda takes great pride in ASIMO, the world's only humanoid robot with the freedom of mobility to walk and climb stairs.



Walk Assist
As a company that values mobility, Honda has worked toward the design of a walking assist device for nearly a decade. This effort has resulted in two walking-assist prototypes currently in testing, offering new hope for many who are facing mobility challenges.



Home Energy
Honda is developing technologies to improve home energy use. The highly efficient MCHP, or Micro-Combined Heat and Power, system uses the principles of cogeneration to heat and power your home.



HondaJet®
HondaJet is transcending the standards in light jet travel. Rethinking technology to maximize performance, comfort and quality. Redefining convention to enhance human mobility.



Honda Strategic Venturing
Honda Strategic Venturing (HSV) is the strategic venture investment arm of global Honda R&D organization. HSV makes investments in technology venture companies who will create synergy with Honda's long-term R&D strategy.


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