Fifty-one-year Partnership in Full Bloom The 2012 Rose Parade® presented by Honda, employed several of Honda's innovative environmental technologies to help provide greater efficiency and reduce the carbon footprint of the event. Honda's Rose Parade float was powered by a specially configured hybrid, low-emission engine. In addition, Honda's 100% electric Fit EV was the Pace Car for the Parade. American Honda's relationship with the Tournament of Roses began in 1960 with a supply of two-wheeled vehicles and generators for parade operations. Watch the video to see how the 2012 float came to life, and how the volunteers, float builder and Honda team made it happen.  The Honda float "Sweet Dreams," powered by a specially configured Honda hybrid engine, had the honor of leading the 2012 Rose Parade.  The Honda Fit EV sets the pace down Pasadena's historic Colorado Boulevard.  All kinds of Honda products — from cars and scooters to ATVs and generators — helped The Rose Parade run smoothly. These Pasadena Police officers are riding Honda ST1300P motorcycles.  Another beautiful day in Pasadena, California.  Kenny G's performance on the Honda float was a crowd favorite.  Honda has been a long-time sponsor of historic Rose Bowl stadium, as well. For a look at previous Honda floats, check out the archive of innovative Honda entries from recent years.
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2012 Rose Parade Float